Free e cards to send and the stuff nobody tells you
They also introduced a second greeting card innovation: the inclusion of expressive free form poetry to the interior of their cards, replacing the staid traditional rhyming messages used for so long. Blue Mountain Arts introduced the electronic greeting card to the world when they launched their free e card website in 1996. The electronic greeting card concept grew from the Schutz family practice of keeping in touch with their college age son through electronic messages and greetings. Once again, Blue Mountain cards, through its e cards line, was an innovator. They offered their e cards for free, and they allowed the sender to add personal greetings to the card rather than select from a collection of stock messages.